To evaluate the usability of 7Delivery, I conducted a study with 10 frequent users (using the service at least once or twice weekly).

Key Findings

• Task Completion: All participants were able to complete the assigned tasks without major usability issues.
  
  
• Opportunities for Improvement: Despite successful task completion, several areas for design enhancement emerged to improve clarity and user experience:
  - Homepage layout lacked clear differentiation between sections, making navigation less intuitive.
  - Font size needed adjustment for better readability and emphasis of textual content.
  - Category page organization and subcategory icons required optimization.
  
  

Participant Profile

Participants represented a mix of ages (18–44) and genders, all within the 7Delivery current user base, split across two groups:

• Food & Drinks
• Supermarket
  
  

Insights from User Feedback

User feedback highlighted homepage categorization and layout as the main pain points:

• Improved product categorization was appreciated, helping users discover new items (e.g., ice cream).
• The uniform green color scheme and repetitive layouts led to a sense of visual overload and clutter.
• Placement of the “Buy Again” section was not intuitive, making it harder to access.
• Opinions on promotional banners were mixed—some enjoyed scattered placements for spontaneous discovery, while others preferred a centralized promotional area to avoid missing deals.
  
  

Key Takeaways

• Enhanced product categorization improves discoverability of new items.
• Reducing visual monotony and restructuring layouts can make the homepage feel less cluttered.
• The “Buy Again” section should be positioned more accessibly.
• A customizable promotional banner experience could better cater to different user preferences.