Need a quick UX Analysis? Book a FREE 30 min consultation

Large scale projects

Airlines, eCommerce, Delivery, Marketplace and SaaS.

7 Delivery

Rebranding

UX

UI

Coming Soon

Home Pro Marketplace

Branding

Design System

Marketplace

Coming Soon

Team System HR Management

SaaS

Redesign

Web & Native Apps

Startup projects

Hospitality and Music Royalty Database with AI integration

Coming Soon

Wait Buddy

Smart AI Conversational Menu & Online Ordering

SaaS

Conversational AI

Prompting Engineer

Coming Soon

Sonica

Music Royalty Platform

SaaS

Blockchain

Branding

Product Strategy

Design Thinking in the AI Era:

Blending Design Thinking with AI

Empathize

Ground AI features in real user needs and concerns, identify tasks to automate, trust pain points, and emotional highs/lows.

Define

Turn insights into “How might we…” questions that tie AI opportunities to clear OKRs and business goals.

Ideate

Sketch flows with both human and AI “actors,” highlighting suggestion points, control affordances, and risk areas.

Prototype

Use Wizard of Oz mocks and low-fi UIs to simulate AI responses - test suggestion cards, confidence cues, and override controls before heavy dev.

Test & Iterate

Combine usability feedback (trust, clarity) with metrics (acceptance rate, time-to-decide) in rapid tuning sessions, continuously refining prompts, models, and UI.

Read more

Imagine aligning business goals with real user needs, then sketching wireframes and mapping journeys that bridge strategy and empathy.

 

Next, we layer in AI responsibly, designing transparent intelligence that anticipates behaviors without sacrificing human control. With that foundation, I prototype fast for early feedback, run workshops to spark cross-functional creativity, and refine visuals into clear, delightful interfaces.

 

Throughout, I keep teams energized and conversations open, turning business vision, design craft, AI potential, and user insights into seamless, world-class experiences.

© 2025 Cho! - Chotika Watanajung

Need a quick UX Analysis? Book a FREE 30 min consultation

Large scale projects

Airlines, eCommerce, Delivery, Marketplace and SaaS.

Travel safely with

us

7 Delivery

Rebranding

UX

UI

Home Pro Marketplace

Coming Soon

Branding

Design System

Marketplace

Team System HR Management

Coming Soon

SaaS

Redesign

Web & Native Apps

Startup projects

Hospitality and Music Royalty Database with AI integration

Wait Buddy

Coming Soon

Smart AI Conversational Menu & Online Ordering

SaaS

Conversational AI

Prompting Engineer

Sonica

Coming Soon

Music Royalty Platform

SaaS

Blockchain

Branding

Product Strategy

Design Thinking in the AI Era:

Blending Design Thinking with AI

Read more

Empathize

Ground AI features in real user needs and concerns, identify tasks to automate, trust pain points, and emotional highs/lows.

Define

Turn insights into “How might we…” questions that tie AI opportunities to clear OKRs and business goals.

Ideate

Sketch flows with both human and AI “actors,” highlighting suggestion points, control affordances, and risk areas.

Prototype

Use Wizard of Oz mocks and low-fi UIs to simulate AI responses - test suggestion cards, confidence cues, and override controls before heavy dev.

Test & Iterate

Combine usability feedback (trust, clarity) with metrics (acceptance rate, time-to-decide) in rapid tuning sessions, continuously refining prompts, models, and UI.

Imagine aligning business goals with real user needs, then sketching wireframes and mapping journeys that bridge strategy and empathy.

 

Next, we layer in AI responsibly, designing transparent intelligence that anticipates behaviors without sacrificing human control. With that foundation, I prototype fast for early feedback, run workshops to spark cross-functional creativity, and refine visuals into clear, delightful interfaces.

 

Throughout, I keep teams energized and conversations open, turning business vision, design craft, AI potential, and user insights into seamless, world-class experiences.

© 2025 Cho! - Chotika Watanajung